We would like to go elaborate the customer value, and for that it is necessary to now concentrate on the exchange.
Resource exchange is important in order to increase the value of customer relationship. That will be important since we are thinking of exchange in wider terms than it is traditionally addressed in theories of business.
We are actually thinking of exchange of resources on three different levels.
Resource exchange is important in order to increase the value of customer relationship. That will be important since we are thinking of exchange in wider terms than it is traditionally addressed in theories of business.
We are actually thinking of exchange of resources on three different levels.